Riding a bike and excercice has never been easier
This young startup set out to create the best platform to book bike riding sessions for the South Korean market.
The main competitor on the market was Soulcycle and I analysed their approach visually and in terms of experience. Once the interaction was clear, and mostly involved booking your group ride, I could then focus on how to make it stand out.
Colors have then become my focus, as it’s quite a different approach on how we perceive those in the Western culture. I focused on joy, happiness, and themes that bring that pop aesthetic up, with meaning in the South Korean culture.
Once the platform was coming together I could then focus again
on making the experience the main selling point. Small transitions,
sliding titles, videos, headers, anything to make it stand out. At this stage I was also testing how both English and Korean language would work together.
Less is more
Stunning intro, simple navigation, and an intuitive system to book your ride, made this entire platform from a rough concept to a reality in a matter of just a few months of work.
This project is important for me as I could test my skills in a completely different culture.
Working remotely with a team of South Korean developers, I had to make sure that everything was clear from my side, so apart from the Sketch files and code, I also delivered a full guide on how elements had to be placed.