DESIGN PORTFOLIO
Hello,
I'm Roberto Grosso
I’m an Italian senior UI/UX designer, mentor, multidisciplinary artist — and a decent human being.
I’m passionate about designing intuitive digital products, integrating emerging technologies like AI, and collaborating with people who care.
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Over the years, I’ve led user-centered design for global companies like McKinsey & Co, HSBC, WPP, J&J, and GSK — combining thoughtful UX with scalable systems.
More recently, I’ve been exploring how AI can elevate the design process, using tools like Lovable, Midjourney, and n8n to accelerate prototyping, automate workflows, and push creative boundaries.
Earlier in my journey, I worked on high-impact campaigns for Yahoo!, MySpace, and the Search Alliance between Yahoo! and Microsoft — including projects for the Premier League and a special collaboration with David Beckham during the 2010 World Cup.
Tools & Methods
Design Stack
Figma • Adobe CC • Sketch • HTML/CSS
AI & Automation
Lovable • Midjourney • n8n • ChatGPT • Google Gemini • ElevenLabs • Atypica.ai • Runway Gen-4 • Sora.
See examples on my Linkedin.
Approach & Methodology
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Human-centered design & fast prototyping
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AI-assisted concept development
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Automation of design ops (feedback loops, prompt-to-asset flows)
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Modular design systems & cross-platform consistency
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Emotional interfaces with purposeful simplicity
Work Experience
Design Lead - Global (2023-now)
As Design Lead, I manage and oversee the design process for the Corporate Finance Analytics platform at McKinsey & Co, from ideation to implementation. Applying agile methodologies, I collaborate with cross-functional teams to deliver high-quality products. With a user-centered design approach, I conduct research and lead design sprints to create a user-friendly and visually compelling platform for handling complex financial data and analytics. This role has allowed me to refine my design skills, leadership abilities, and strategic thinking while contributing to the success of a critical internal tool at a leading global consultancy.
UI/UX Design Mentor - Freelance - USA (2020-now)
As a UI/UX Design mentor, I mentor students globally to achieve design industry aspirations. I specialize in empowering mentees to reach full potential, facilitating individual design approaches and fostering user-centered mindset, using my expertise to facilitate the discovery of individual design approaches and fostering a user-centered design mentality within my mentees.
Senior UI/UX Designer - Hogarth WW - WPP - London (2013-2019)
I have successfully led design, research, prototyping, and testing of digital asset management platforms for clients HSBC, J&J and Nike. Skilled in solving challenges by quickly updating UI and improving UX through user testing. Adept at implementing changes for improved usability and cohesive design aesthetic.
UI/UX and Brand Designer - Wish’n’Mix - London (2012-2013)
I have created and delivered a unique and visually striking user interface for a startup in the gift giving market. I have balanced a visually appealing layout, with distinct UX features, aligning with the startup's quirky nature.
Brand UX Designer - Ticket.com - London (2011-2012)
I have delivered a user-centered design for a ticketing startup. Proven my skills by streamlining purchase process and providing efficient pathways for users in a competitive market. I have enhance the brand's competitive edge by providing a quick and easy buying experience.
Visual Designer - Yahoo! - London (2010-2011)
In my second spell, I focused on creating B2B marketing campaigns, including designing the World Cup campaign with David Beckham. Skilled in producing and translating files for various formats, including newspapers, magazines, and digital ads for global distribution.
Creative Designer - MySpace - London (2009-2010)
I have created and delivered global ad campaigns and orchestrated successful album launches for Green Day, Prodigy, and Lily Allen. Led the live launch of the Eurovision project.
Visual Designer - Yahoo! - London (2006-2009)
In my first job as a designer, and as a central role in the European marketing team, I honed my skills and became a design lead, managing a team of 2 designers offsite, to deliver B2C marketing solutions for the European market.
Design Systems, User Research &
AI Integration
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Branding, mentoring, album covers and art
I've been creating brand identities and styleguides for many companies around the world: Yahoo!, David Beckham, MySpace, HSBC, J&J and many more. I also collaborated with big names in the music industry designing their covers and their marketing campaigns.
Between workloads I manage to have exhibitions around the world with my art mixing visuals, music, and augmented reality.
Clients, brands and companies
McKinsey & Company
HSBC
Johnson & Johnson
Yahoo!
Visual and Brand Designer
MySpace
Creative Designer
WPP
Senior UI/UX Designer