DESIGN PORTFOLIO
Hello,
I'm Roberto Grosso
Hello,
I'm Roberto Grosso
I’m an Italian Senior Product & UI/UX Designer specialising in data-heavy tools, digital platforms, and AI-driven workflows.
I design intuitive, scalable products that help people do complex work with clarity — from corporate finance analytics at McKinsey & Company to digital asset management platforms for HSBC, Johnson & Johnson, and WPP.
Today, I’m particularly focused on how AI and automation can accelerate the entire product lifecycle — from early discovery and prototyping to handoff and continuous improvement.
Earlier in my career, I worked on high-impact digital campaigns for Yahoo!, MySpace, and the Yahoo!/Microsoft Search Alliance, including projects for the Premier League and a World Cup campaign with David Beckham.
Tools & Methods
Design Stack
Figma • Adobe Creative Cloud • Sketch • HTML/CSS • Design Systems • Component Libraries • Prototyping • Design Tokens
AI & Automation
Lovable • Midjourney • n8n • ChatGPT • Google Gemini • ElevenLabs • Atypica.ai • Runway Gen-4 • Sora
See examples on my Linkedin.
Approach & Methodology
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Human-centred design with a strong focus on business impact
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Fast prototyping and iterative user testing
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AI-assisted concept development and exploration
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Automation of design ops (feedback loops, prompt-to-asset flows, documentation)
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Modular design systems for cross-platform consistency
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Clean, emotionally aware interfaces that stay simple even when the data is complex
Work Experience
Design Lead - McKinsey & Co. - Global (2023-now)
I lead the end-to-end design of McKinsey’s Corporate Finance Analytics platform, from discovery and concept framing to delivery and iteration.
Working with partners, product managers, data scientists, and engineers, I:
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Translate complex financial models into clear, decision-ready interfaces
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Run research, workshops, and design sprints with users and stakeholders
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Define design systems and interaction patterns across modules and dashboards
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Support agile delivery teams with specs, prototypes, and ongoing UX guidance
This role has sharpened my strategic thinking, stakeholder management, and systems design skills in a high-stakes B2B environment.
UI/UX Design Mentor - Freelance - USA (2020-now)
I mentor designers worldwide, helping them transition into UX/UI roles and grow their practice.
I focus on:
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Portfolio and case-study storytelling
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User-centred design thinking and research habits
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Practical workflows for Figma and modern design tools
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Building confidence in presenting design decisions to stakeholders
Senior UI/UX Designer - Hogarth WW - WPP - London (2013-2019)
I led UX and UI design for digital asset management and marketing platforms for clients such as HSBC, Johnson & Johnson and Nike.
Key contributions:
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Researching user needs and workflows across global teams
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Designing responsive interfaces for large content libraries and complex permissions
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Prototyping and testing new features to reduce friction and improve adoption
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Helping align product, tech and brand teams around a consistent design system
UI/UX and Brand Designer - Wish’n’Mix - London (2012-2013)
I created the full visual and interaction language for a gifting startup, from brand identity to product UI.
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Designed a playful, recognisable interface that reflected the brand’s personality
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Defined UX flows to simplify discovery, selection and sharing of gifts
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Delivered responsive designs and assets ready for development
Brand UX Designer - Ticket.com - London (2011-2012)
I designed user journeys and UI for an online ticketing platform.
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Simplified the search → selection → checkout flow
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Focused on speed, clarity, and trust to compete in a crowded market
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Supported the brand with consistent visual design across web touchpoints
Visual Designer - Yahoo! - London (2010-2011)
In my second period at Yahoo!, I focused on B2B marketing campaigns.
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Designed multi-channel campaigns, including a World Cup campaign featuring David Beckham
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Produced assets for newspapers, magazines, outdoor and digital formats
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Ensured consistent branding across all European markets
Creative Designer - MySpace - London (2009-2010)
I worked on global campaigns and music launches.
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Designed international campaigns for artists like Green Day, The Prodigy, and Lily Allen
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Supported live events and special projects such as Eurovision
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Collaborated with marketing and content teams to deliver cohesive brand experiences
Visual Designer - Yahoo! - London (2006-2009)
My first role in design, within Yahoo!’s European marketing team.
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Delivered B2C marketing campaigns across multiple European markets
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Evolved into a design lead, managing a small offsite team of two designers
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Helped build consistent visual standards for Yahoo!’s regional initiatives
Design Systems, User Research &
AI Integration
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Branding, mentoring, album covers and art
I've been creating brand identities and styleguides for many companies around the world: Yahoo!, David Beckham, MySpace, HSBC, J&J and many more. I also collaborated with big names in the music industry designing their covers and their marketing campaigns.
Between workloads I manage to have exhibitions around the world with my art mixing visuals, music, and augmented reality.
Clients, brands and companies
McKinsey & Company
HSBC
Johnson & Johnson
Yahoo!
Visual and Brand Designer
MySpace
Creative Designer
WPP
Senior UI/UX Designer